Sonny McCracken always thought he would be the one who piggybacks on someone else’s great idea. Until he had his own. His product, a plant-based protein drink called Après, is now in more than 500 stores across the country. “I think one of the biggest blessings as a first-time entrepreneur is that you don't know how hard it's going to be.” With a small team, and visiting many fitness studios a day, it’s crucial for Sonny to be on top of things while always on the move. Phone calls, texts, emails, feedback to designers, spreadsheets, inventory – whatever fire he needs to put out, he has the tools to get it done on the go. To those starting their own businesses, he shares a piece of entrepreneur advice: “As an entrepreneur, and as somebody creating something that's never existed before, you have to be willing to knock down walls, and you have to be confident in what you're doing. Otherwise, nobody's going to come with you.”

Katerina Schneider is living proof you can start a business and a family at the same time. She was four months pregnant when she quit her full-time job to create a daily vitamin she could trust. Her entrepreneur tip? Ignore the people who say you can’t do it. “I remember walking into a well-known investor's office, telling him my idea, and how excited I was, and he said: ‘You can either build a company, or a family – but you can't do both.’ So I decided to do both.” Taking on a 36-billion-dollar industry while being a new mom definitely required some multitasking skills. Keeping an eye on the baby monitor while working on a spreadsheet, giving feedback to employees while preparing a snack, doing video calls while taking the stroller around the block. It was not easy, but Katerina’s hustle paid off – as Ritual went on to raise 40 million dollars and reshape the vitamin industry. Oh, and she’s about to have her third kid.